Digital marketing
Building your digital marketing strategy in the Central African Republic
Attract, convert and retain customers online
Two days to build a coherent digital strategy: target audiences and customer journeys, channel choice (website, SEO, social media, email, advertising), content, budget and performance indicators.
- Duration
- 2 days · 14 hours
- Level
- Beginner
- Format
- In-company · Virtual classroom
Upcoming sessions
This course is run on demand: in a virtual classroom or at your premises, on dates that suit you. Ask us for the next dates or a quote for your team.
Also available
- In-company, at your premises: Central African Republic, France
- In a virtual classroom: Central African Republic, France
This course in the Central African Republic
Onarcle offers the course "Building your digital marketing strategy" in the Central African Republic, at your premises for a group (in-house), or in a live virtual classroom with the trainer. The programme, objectives and method are the same as in all our sessions: a practitioner trainer, exercises on real cases and an Onarcle certificate of completion.
The price in the Central African Republic is FCFA 715,000 excl. VAT per participant. For a group or a session at your premises, we provide a quote in local currency stating the applicable taxes and schedule.
In the Central African Republic, this course is designed for NGOs, international agencies, institutions, banks and companies, in Bangui and in the provinces. It can be attended in a live virtual classroom or delivered at your premises in Bangui for a group. Materials are provided as downloads, which helps when the connection is unreliable, and several partner organisations can join a shared session.
Overview
Being everywhere is pointless without a strategy. This course helps you set your objectives, understand your customers, choose the most profitable channels and steer your actions with the right indicators. You leave with your six-month digital marketing plan.
Objectives
- Set objectives and define personas
- Map the online customer journey
- Choose and combine digital channels
- Build a content plan and a budget
- Measure performance with the right indicators
Who is it for?
- Marketing and communication managers
- Small business owners and founders
- Sales staff and product managers
Prerequisites
None.
Programme
Module 1
Audit and objectives
- Analysing your online presence and competitors
- SMART objectives and personas
- Customer journey: from discovery to loyalty
Module 2
Digital channels
- Website and search optimisation
- Social media and online advertising
- Email and marketing automation
Module 3
Content and AI
- Content strategy and editorial calendar
- Formats that perform
- Producing faster with generative AI
Module 4
Steering
- Key indicators and Google Analytics
- Budget and return on investment
- Your six-month action plan
Teaching method
Workshops applied to your company or project. Groups of up to 10 participants, in a virtual classroom or at your premises, with a practitioner trainer. For 30 days after the course, you can email your questions to the trainer.
What you receive
- Digital marketing plan template
- Persona and customer journey sheets
- KPI dashboard
Assessment and certificate
Initial assessment, hands-on exercises and a final quiz. Certificate of attendance; Onarcle certificate of achievement from a 70% score on the final quiz.
Price and funding
Public course price per participant, materials included. In-company (up to 10 participants, programme tailored to your needs): €3,190 excl. VAT per group. 10% discount from 3 participants from the same organisation. If your employer or a funding body will pay, contact us and we will find the right arrangement.
Frequently asked questions
How much does this course cost in the Central African Republic?
The price is FCFA 715,000 excl. VAT per participant in the Central African Republic. For a group, a session at your premises or a funding application, contact us and we will send you a quote in local currency.
Can I take this course from Bangui?
Yes. From Bangui, the course is available at your premises for a group (in-house), or in a live virtual classroom with the trainer. Materials are provided as downloads.
Can this course be organised for our team in the Central African Republic?
Yes. For a group, we adapt examples and exercises to your sector and tools, and run the session at your premises or in a virtual classroom, depending on your constraints in the Central African Republic.
Enrolment and quotes
Book a place, request a quote or a session for your teams. We reply within 2 working days.
Software and brand names mentioned belong to their respective owners. Onarcle is an independent training provider, not affiliated with their publishers; this course does not award an official vendor certification.