Digital marketing
Social media and online advertising: LinkedIn, Meta, Google Ads in the Central African Republic
Grow your audience and generate leads
Two days to run your social media with a clear editorial line, create profitable ad campaigns on LinkedIn, Facebook, Instagram and Google, and measure their results.
- Duration
- 2 days · 14 hours
- Level
- Intermediate
- Format
- In-company · Virtual classroom
Upcoming sessions
This course is run on demand: in a virtual classroom or at your premises, on dates that suit you. Ask us for the next dates or a quote for your team.
Also available
- In-company, at your premises: Central African Republic, France
- In a virtual classroom: Central African Republic, France
This course in the Central African Republic
Onarcle offers the course "Social media and online advertising: LinkedIn, Meta, Google Ads" in the Central African Republic, at your premises for a group (in-house), or in a live virtual classroom with the trainer. The programme, objectives and method are the same as in all our sessions: a practitioner trainer, exercises on real cases and an Onarcle certificate of completion.
The price in the Central African Republic is FCFA 715,000 excl. VAT per participant. For a group or a session at your premises, we provide a quote in local currency stating the applicable taxes and schedule.
In the Central African Republic, this course is designed for NGOs, international agencies, institutions, banks and companies, in Bangui and in the provinces. It can be attended in a live virtual classroom or delivered at your premises in Bangui for a group. Materials are provided as downloads, which helps when the connection is unreliable, and several partner organisations can join a shared session.
Overview
Social media and online advertising let you reach your customers precisely, provided you master targeting, formats and budget. You learn to choose your platforms, produce engaging content and launch, track and optimise your first campaigns.
Objectives
- Choose the right networks for your audiences
- Define an editorial line and a publishing calendar
- Create engaging content, with help from AI
- Launch and optimise ad campaigns
- Measure results and return on investment
Who is it for?
- Community managers and communication officers
- Marketing and sales managers
- Small business owners and freelancers
Prerequisites
Personal or professional use of social media.
Programme
Module 1
Social strategy
- Overview: LinkedIn, Facebook, Instagram, TikTok, YouTube
- Objectives, audiences and editorial line
- Publishing calendar
Module 2
Engaging content
- Formats: posts, carousels, short videos
- Creating faster with AI and templates
- Community management and comments
Module 3
Online advertising
- Targeting, bidding and budget
- LinkedIn and Meta (Facebook, Instagram) campaigns
- Google Ads: search network
Module 4
Measuring and optimising
- Platform analytics
- A/B testing and optimisation
- Cost per lead and return on investment
Teaching method
Create your content and set up your campaigns during the sessions. Groups of up to 10 participants, in a virtual classroom or at your premises, with a practitioner trainer. For 30 days after the course, you can email your questions to the trainer.
What you receive
- Editorial line and calendar template
- Campaign launch checklist
- Performance tracking sheet
Assessment and certificate
Initial assessment, hands-on exercises and a final quiz. Certificate of attendance; Onarcle certificate of achievement from a 70% score on the final quiz.
Price and funding
Public course price per participant, materials included. In-company (up to 10 participants, programme tailored to your needs): €3,190 excl. VAT per group. 10% discount from 3 participants from the same organisation. If your employer or a funding body will pay, contact us and we will find the right arrangement.
Frequently asked questions
How much does this course cost in the Central African Republic?
The price is FCFA 715,000 excl. VAT per participant in the Central African Republic. For a group, a session at your premises or a funding application, contact us and we will send you a quote in local currency.
Can I take this course from Bangui?
Yes. From Bangui, the course is available at your premises for a group (in-house), or in a live virtual classroom with the trainer. Materials are provided as downloads.
Can this course be organised for our team in the Central African Republic?
Yes. For a group, we adapt examples and exercises to your sector and tools, and run the session at your premises or in a virtual classroom, depending on your constraints in the Central African Republic.
Enrolment and quotes
Book a place, request a quote or a session for your teams. We reply within 2 working days.
Software and brand names mentioned belong to their respective owners. Onarcle is an independent training provider, not affiliated with their publishers; this course does not award an official vendor certification.