SEO: being visible on Google and AI search engines

This course is run on demand: in a virtual classroom or at your premises, on dates that suit you. Ask us for the next dates or a quote for your team.

Organic search remains the most profitable source of traffic, and AI-generated answers in search engines are changing the rules. You learn to audit your site, choose keywords, write useful, well-structured content and track your results in Google Search Console.

• Understand how search engines and AI answers work
• Choose high-potential keywords
• Optimise content, titles and page structure
• Fix the main technical issues
• Track and steer your visibility with Search Console

• Marketing managers and webmasters
• Writers and content officers
• Small business owners and e-merchants

Able to publish content on a website. No advanced technical skills required.

1. Module 1

   How Google ranks pages

   • –Crawling, indexing, ranking
   • –AI answers in search engines
   • –Rules to follow

2. Module 2

   Keywords and content

   • –Keyword research and search intent
   • –Writing for readers and search engines
   • –Titles, descriptions, tags and internal linking

3. Module 3

   Technical SEO and authority

   • –Speed, mobile, structured data
   • –Sitemaps, redirects, multilingual sites
   • –Backlinks and local search

4. Module 4

   Measuring and improving

   • –Google Search Console and Analytics
   • –Auditing your site
   • –Prioritised SEO action plan

Audit and optimisation of your own website during the course. Groups of up to 10 participants, in a virtual classroom or at your premises, with a practitioner trainer. For 30 days after the course, you can email your questions to the trainer.

• SEO audit grid
• Content plan template
• Page optimisation checklist

Initial assessment, hands-on exercises and a final quiz. Certificate of attendance; Onarcle certificate of achievement from a 70% score on the final quiz.

Public course price per participant, materials included. In-company (up to 10 participants, programme tailored to your needs): €3,190 excl. VAT per group. 10% discount from 3 participants from the same organisation. If your employer or a funding body will pay, contact us and we will find the right arrangement.