Social media and online advertising: LinkedIn, Meta, Google Ads in Senegal

This course is run on demand: in a virtual classroom or at your premises, on dates that suit you. Ask us for the next dates or a quote for your team.

• Choose the right networks for your audiences
• Define an editorial line and a publishing calendar
• Create engaging content, with help from AI
• Launch and optimise ad campaigns
• Measure results and return on investment

• Community managers and communication officers
• Marketing and sales managers
• Small business owners and freelancers

Personal or professional use of social media.

1. Module 1

   Social strategy

   • –Overview: LinkedIn, Facebook, Instagram, TikTok, YouTube
   • –Objectives, audiences and editorial line
   • –Publishing calendar

2. Module 2

   Engaging content

   • –Formats: posts, carousels, short videos
   • –Creating faster with AI and templates
   • –Community management and comments

3. Module 3

   Online advertising

   • –Targeting, bidding and budget
   • –LinkedIn and Meta (Facebook, Instagram) campaigns
   • –Google Ads: search network

4. Module 4

   Measuring and optimising

   • –Platform analytics
   • –A/B testing and optimisation
   • –Cost per lead and return on investment

Create your content and set up your campaigns during the sessions. Groups of up to 10 participants, in a virtual classroom or at your premises, with a practitioner trainer. For 30 days after the course, you can email your questions to the trainer.

• Editorial line and calendar template
• Campaign launch checklist
• Performance tracking sheet

Initial assessment, hands-on exercises and a final quiz. Certificate of attendance; Onarcle certificate of achievement from a 70% score on the final quiz.