Building your digital marketing strategy

This course is run on demand: in a virtual classroom or at your premises, on dates that suit you. Ask us for the next dates or a quote for your team.

Being everywhere is pointless without a strategy. This course helps you set your objectives, understand your customers, choose the most profitable channels and steer your actions with the right indicators. You leave with your six-month digital marketing plan.

• Set objectives and define personas
• Map the online customer journey
• Choose and combine digital channels
• Build a content plan and a budget
• Measure performance with the right indicators

• Marketing and communication managers
• Small business owners and founders
• Sales staff and product managers

None.

1. Module 1

   Audit and objectives

   • –Analysing your online presence and competitors
   • –SMART objectives and personas
   • –Customer journey: from discovery to loyalty

2. Module 2

   Digital channels

   • –Website and search optimisation
   • –Social media and online advertising
   • –Email and marketing automation

3. Module 3

   Content and AI

   • –Content strategy and editorial calendar
   • –Formats that perform
   • –Producing faster with generative AI

4. Module 4

   Steering

   • –Key indicators and Google Analytics
   • –Budget and return on investment
   • –Your six-month action plan

Workshops applied to your company or project. Groups of up to 10 participants, in a virtual classroom or at your premises, with a practitioner trainer. For 30 days after the course, you can email your questions to the trainer.

• Digital marketing plan template
• Persona and customer journey sheets
• KPI dashboard

Initial assessment, hands-on exercises and a final quiz. Certificate of attendance; Onarcle certificate of achievement from a 70% score on the final quiz.

Public course price per participant, materials included. In-company (up to 10 participants, programme tailored to your needs): €3,190 excl. VAT per group. 10% discount from 3 participants from the same organisation. If your employer or a funding body will pay, contact us and we will find the right arrangement.