Social media and online advertising: LinkedIn, Meta, Google Ads

This course is run on demand: in a virtual classroom or at your premises, on dates that suit you. Ask us for the next dates or a quote for your team.

Social media and online advertising let you reach your customers precisely, provided you master targeting, formats and budget. You learn to choose your platforms, produce engaging content and launch, track and optimise your first campaigns.

• Choose the right networks for your audiences
• Define an editorial line and a publishing calendar
• Create engaging content, with help from AI
• Launch and optimise ad campaigns
• Measure results and return on investment

• Community managers and communication officers
• Marketing and sales managers
• Small business owners and freelancers

Personal or professional use of social media.

1. Module 1

   Social strategy

   • –Overview: LinkedIn, Facebook, Instagram, TikTok, YouTube
   • –Objectives, audiences and editorial line
   • –Publishing calendar

2. Module 2

   Engaging content

   • –Formats: posts, carousels, short videos
   • –Creating faster with AI and templates
   • –Community management and comments

3. Module 3

   Online advertising

   • –Targeting, bidding and budget
   • –LinkedIn and Meta (Facebook, Instagram) campaigns
   • –Google Ads: search network

4. Module 4

   Measuring and optimising

   • –Platform analytics
   • –A/B testing and optimisation
   • –Cost per lead and return on investment

Create your content and set up your campaigns during the sessions. Groups of up to 10 participants, in a virtual classroom or at your premises, with a practitioner trainer. For 30 days after the course, you can email your questions to the trainer.

• Editorial line and calendar template
• Campaign launch checklist
• Performance tracking sheet

Initial assessment, hands-on exercises and a final quiz. Certificate of attendance; Onarcle certificate of achievement from a 70% score on the final quiz.

Public course price per participant, materials included. In-company (up to 10 participants, programme tailored to your needs): €3,190 excl. VAT per group. 10% discount from 3 participants from the same organisation. If your employer or a funding body will pay, contact us and we will find the right arrangement.